Moda Operandi – Runway At Your Fingertips

After Town & Country’s March 2011 issue with the sultry Lauren Santo Domingo on the cover, I took some time to read her interview and found more information about her one of a kind luxury shopping website – Moda Operandi.


The first of its kind, co-founders Lauren Santo Domingo, of Vogue, and Aslaug Magnusdottir, a former executive at Gilt Groupe, have created an online business that allows fashion connoisseurs to purchase the designs off the runway in a matter of days after the designer has revealed them to the public through their trunk shows that are only available to Moda Operandi members.

In hopes of helping the promotion of the designers by placing their wares in the consumer’s hands well before they get tweaked and shipped to various stores, Domingo and Magnusdottir believe this opportunity will be a fairly reliable forecaster of what consumers will want to see in stores, thus, aiding buyers in making decisions about what they should purchase.


Moda Operandi provides a front row vantage point to its members along with a handful of other perks, such as – recommendations from top stylists, access to a personal shopping assistant, and tools to review the looks from every angle.

While I won’t be able to purchase every dream piece that takes its turn on the runway, I like knowing if I want to and the funds are there, I can have a design that strikes my fancy. If you are interested in applying for membership, it’s simple. Just fill out and submit a membership request form and within a few days you will receive an email informing you of your pending acceptance.


The inaugural trunk show began with Prabal Gurung 2011 Fall Ready-to-Wear collection earlier in the month, followed closely with Alexander Wang’s. Both of these trunk shows will close this Friday, February 25th, but the amazing list of shows continues each day.  Vera Wang’s Fall 2011 RTW collection just began and will end March 1st. Carolina Herrera’s collection becomes available for purchase on Monday, February 28th.



If you decide to purchase a piece that catches your eye and would fit wonderfully with your wardrobe, you will be asked to pay 50% at the time of purchase and then the remaining 50% will be expected when the item ships (which is approximately 6 months later).

I don’t know about you, but I like to dream and as I said before, I may not be able to shop with abandon, but at least I have my foot in the door.  Happy shopping!!!

Images: All other images via of Moda Operandi (6) Town & Country