The Simply Luxurious Life®: Why Not . . . Ignore Horoscopes?  

October 26, 2011

Why Not . . . Ignore Horoscopes?

In a world with more questions and uncertainties than answers, as a child and young adult, I became quite intrigued by my horoscope.  Never intrigued enough to go to fortune teller or an astrologist, but curious enough to always look at my sign in the newspaper or magazines whenever a tough situation arose in my life. Sadly I admit, I couldn’t wait to get my hands on the upcoming month’s issue to see what my horoscope would reveal. Looking back, I realize how silly and childish I was behaving, but at the time I thought what could it hurt?  Why not?  After all, if it boosted my confidence . . . wait right there.  And that’s when I knew I had to stop reading my horoscope. 

If my confidence was based on a publication who didn’t even know my name, let alone when my birthday was, why was I giving it influence over my life?  My one and only life?  Similar to self-acceptance, self-confidence comes from within – not from what others project onto us. And this is when I began to take my power back.  (Okay, a little melodramatic, but for such a silly topic, far too many people take it much too seriously and for much too long I was one of those people.) 

First of all, our minds are powerful machines.  Too often we don’t give the mind credit for all that it is capable of doing for us and let it rest idly while we rely on inaccurate means to make decisions for us.  Viewing horoscopes and anything to do with astrology most definitely is an inaccurate means.

Making sound decisions throughout our lives requires experience, analysis and thus, critical thinking.  To read horoscopes is to cast aside each of these.  We are not thinking critically when we allow the words found in our horoscope to infiltrate our subconscious and provoke things to happen that may have otherwise been ignored.

While many of you may already be well aware that horoscopes are a waste of time, there are still many more who, admittedly or not, put weight and money toward some belief in what horoscopes have to share about the upcoming events in their lives.  The business generated in the selling of books, inclusion of horoscopes in magazines and many other avenues is astronomical (pun intended), so there is a reason they want us all to believe in astrology – it’s making them money.

Here are just a few reasons why you may want to consider skipping the horoscope section in your newspaper today:

Generalizations Are Empty

Any research paper or critical analysis paper that is to be considered credible must share specific examples.  Any witness giving testimony against a suspect must give specific evidence in order to convince a jury that a crime has taken place. Generalizations are similar to stereotypes, there are misconceptions based on far too little experience and exposure. And as we know, horoscopes have to appeal to a mass audience, so they have no choice but to generalize otherwise they are too easy to dismiss.



The Subconscious Pays Attention

While some may feel they can still read their horoscope and not be swayed, here is something to consider. What we believe affects how we behave in every aspect of our lives.  And by being curious about our horoscopes, there alone is the hope that we are looking for something to either lift our spirits or give us hope.  One way or the other, whether we are disappointed with what we read or elated by what we discovered, this information sits in the back of our minds and we tend to subconsciously fixate on it. Why not give your mind something invigorating and worthwhile to chew on?  Remember those goals you have been working toward?  Envision yourself achieving them and never erase it from your mind until you’ve achieved it and then you’ll realize the power of the mind is most definitely amazing. Respect your subconscious and it will treat you very well, unwisely dismiss it and you might regret it.


The Forer Effect

With the mention of generalization, a study was done in 1948 by Psychologist Bertram R. Forer which found that “people tend to accept vague and general personality descriptions as uniquely applicable to themselves without realizing that the same description could be applied to just about anyone.”

Here is how the study worked:

“Forer gave a personality test to his students, ignored their answers, and gave each student the above evaluation. He asked them to evaluate the evaluation from 0 to 5, with "5" meaning the recipient felt the evaluation was an "excellent" assessment and "4" meaning the assessment was "good." The class average evaluation was 4.26. That was in 1948. The test has been repeated hundreds of time with psychology students and the average is still around 4.2 out of 5, or 84% accurate.

In short, Forer convinced people he could successfully read their character. His accuracy amazed his subjects, though his personality analysis was taken from a newsstand astrology column and was presented to people without regard to their sun sign.”

Click here to learn more about the Forer Effect.

The Unknown is Frightening

Answers provide peace and give us each a sense of control.  It is human to be fearful when we don’t know how things will work out, whether or not a risk on a new job or a new relationship will be worth it, or when our bank account will suddenly blossom, and the temptation of reading a horoscope that could possibly give us a heads up on what will happen can be, for the short term, comforting.  However, the reality is, the business of horoscopes and astrology is based on knowing their consumers and in this case, understanding human nature. 

Life can be uncertain and scary, but it can also be amazing and exhilarating.  And knowing that your life will not resemble anyone else’s should be inspiration enough to know that there is not one horoscope that can predict the awesomeness that your life has in store for you. After all, you hold the reins, so nudge your life into a gallop and go about making the life you want to create a reality.

To read another study on the failings of astrology, click here.

Images: (1) Style Essentials (2) We Heart It (3) Heartbeatoz (4) Style Essentials


At October 26, 2011 at 6:54 AM , Anonymous hopflower said...

I have never paid any attention to horoscopes.

At October 26, 2011 at 8:06 AM , Anonymous Andie said...

A while back on the OKCupid blog they compared data of 500,000 users compatibility, and one of the categories used was astrological sign. It showed very clearly that it had 0 impact. It's the first chart here:

At October 26, 2011 at 8:33 AM , Anonymous Anonymous said...

I agree with what you say about general horoscopes. However, I have a great interest in astrology. Studying and learning about my personal birth chart has given me much insight into my personality and perspective looking back on my life. I do have to watch that I don't get too carried away with it, but it does have value in my life and has helped me immensly understanding some things about myself, which has been priceless to me.

That said I am absolutely in love with your blog and I attribute that to the Virgo in me which is very strong in my chart! :-)

At October 26, 2011 at 1:07 PM , Anonymous Anonymous said...

I agree... You are such a wonderful person. I follow your blog every day!
Congratulations for your beautiful and inspiring work!
xoxo from Portugal

At October 26, 2011 at 5:49 PM , Anonymous Anonymous said...

Hello Shannon, I've been reading your blog for many months now and I love it! Thank you for the many beautifual and inspiring posts! And, I wholeheartedly agree... flip the page, put the book down and just ignore horoscopes! Too limiting!

At October 26, 2011 at 7:14 PM , Blogger The Cape Club said...

Touche, well written Shannon, its hard for the salmon to swim upstream, but my what a gracious fish he is! Strong, and dynamic.. Thanks for being that swimming upriver fish - keep up the excellent blog posts.. x J from Brissy

At October 26, 2011 at 7:53 PM , Blogger Barbara Bussey {The Treasured Home} said...

Good advice. I love the Banana Republic post as well and knee length skirts.

At October 28, 2011 at 6:55 AM , Blogger Isabelle Lafleche said...

Such a great post! I tend to pay a bit too much attention to it, and can easily be disappointed! Have a great weekend! Isabelle

At October 30, 2011 at 2:53 PM , Blogger Jennie Brown Hakim said...

Thank you for this post, Shannon. The persistence of horoscopes in newspapers and (especially) in women's magazines baffles me, too. I say, why not just let things be as they will be?

At November 21, 2011 at 9:04 PM , Anonymous Anonymous said...

or do what I do - read them at the end of the day it at all

At June 18, 2012 at 7:39 AM , Blogger Alok Desai said...

thanku thanku thanku thanku thanku thanku thanku thanku thanku thanku thanku thanku thanku thanku thanku thanku thanku thanku thanku thanku thanku thanku thanku thanku thanku thanku thanku thanku thanku thanku thanku thanku * 10,00,000....

i was so going into this entire astrology quicksand, and it only made me more depressive. thanks for this amazing post, i can live now i guess.. a new start..
a joke to match this article

a blonde once happily started dancing after reading something on the internet. when asked the reason, she replied: "i finally found a place where they give accurate horoscopes. my today's horoscope reads, 'today you will be reading horoscopes..'".. :p

anyway thanks again.


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